Together with Seven Clean Seas
WE'RE REMOVING 5 PLASTIC
BOTTLES* FROM OUR
WATERWAYS WITH EVERY
PRODUCT PURCHASED
*or their weight equivalent in plastic.
WHEN IT COMES TO PLASTIC POLLUTION, THE BEAUTY
INDUSTRY IS, SADLY, A SERIAL OFFENDER.
INDUSTRY IS, SADLY, A SERIAL OFFENDER.
Incredibly, 120 billion units of beauty packaging is created annually, enough - were you to stack all those packages
end-to-end - to circle the Earth 270 times.
What's worse, most of that packaging is single-use plastic, quickly discarded and rarely recycled.
As an industry, we have a responsibility to clean up our act, and for us, that begins with cleaning up our waterways.
AHOY THERE
SEVEN CLEAN SEAS!
When we met the team at Seven Clean Seas (SCS), we knew we'd found the perfect
partners to help us play a part in ridding our oceans of plastic waste!
Based in Bali, Seven Clean Seas work across Indonesia, and - more recently - Thailand, to clear clogged waterways
of plastic waste. This is incredibly important, given this area is one of the global hotspots when it comes to plastic
pollution and a rapidly degrading marine environment.
ā¢ā¢
IN A FEW SHORT YEARS, SEVEN CLEAN SEAS HAVE
SO WHAT'S THE PROBLEM
WITH PLASTIC?
THESE DAYS, PLASTIC IS EVERYWHERE.
WORSE, IT'S IN EVERYTHING.
It's clogging our rivers and our oceans. It's invaded delicate and important ecosystems across land
and sea. It's in most of the food we eat and the water we drink. It's even in our blood (1).
It's way past time we put plastic under the microscope and worked out not only how we can
prevent its spread, but how we can cut it out of our lives altogether.
WHEN IT COMES TO PLASTIC WASTE IN OUR
WATERWAYS, WE'RE IN WAY TOO DEEP
Our oceans and rivers are 'downstream' of plastic waste, the end of the line for plastic pollution.
It's a disaster for marine animals and for us, and it's something we desperately need to fix.
HERE'S A FEW REASONS WHY
Virtually every species of marine animal, from fish to seabirds, is affected by plastic pollution,
either through ingestion or entanglement. Exposure is increasing with every passing year and the
threat to all marine life has become shockingly real, with plastic-associated health issues,
including tissue damage, neurotoxicity, growth retardation, and behavioral abnormalities, all now
routinely documented (2).
An estimated 8-12 million metric tons of plastic enters our oceans annually. That's the equivalent
to dumping at least one garbage truck of plastic into the ocean every minute.
There are an estimated 171 trillion plastic particles afloat in the world's oceans, some of which
have been in our seas for decades.
Most worringly, the amount of plastic pollution entering our oceans is doubling every six years.
If this continues, the total weight of plastic pollution will exceed the total weight of all
fish in the ocean by 2050 (3).
ā¢ā¢
WE WANT TO BE A STAND
FOR ENDING PLASTIC
POLLUTION
ā¢ā¢
We know there's no single, quick fix, to the problem, but by keeping you informed of news,
developments, and innovations in this sphere, we hope to play our part in a much-wider movement:
one dedicated to a world free of plastic waste.
WELCOME ABOARD, EVERYONE!
(1) Carrington, David: Microplastics Found in Human Blood for the First Time; The Guardian, March 2022.
(2) Bhuyan, Simul MD: 'Effects of Microplastics on Fish and In Human Health'; Frontiers, March 16, 2022; https://www.frontiersin.org/articles/10.3389/fenvs.2022.827289/full
(3) Fava, Marta: UNESCO, Ocean Literacy Portal; 'Ocean Plastic Pollution an Overview, Data and Statistics', May 9, 2022; https://oceanliteracy.unesco.org/plastic-pollution-ocean/
